Most of us don’t just wake up one day and decide to go into the audio-visual hire or production business. Most of us start out as technical people, driving a sound desk, rigging lights or building a stage. No matter how we get started, there comes a time when you need to start taking things a bit more seriously and start running your business as a… well, as a business!
Hi my name is Mark Gibson and I’ve worked in and around live music and special event production for over 20 years. I’ve been a rock ‘n roll roadie, a hire manager at a driveway hire company, a production manager at a corporate special event company, a small business owner and a freelance technician.
I know a bit about this business and that’s what makes my software different. Experience. Production Assistant was developed by me over many years, under actual working conditions, to solve real problems. I know it works because I use it!
“But Mark”, I hear you say, “I’m a techie not a business person”. “I can run the latest computerised audio console & strip the latest moving light fixture down in 10 minutes flat”. That’s great, but are you making a profit? Are you building a business that has a value? When you finally decide you don’t want to do this business any more, will you have an asset that is worth selling or just a bunch of gear?
“Hold on there a minute Mark, I thought we were talking about building a business, not selling it!” I am talking about building a business but to do so I need to get you thinking about what your business could be worth to you and the easiest way to do that is to start with the end-result in mind. Make no mistake folks, one day you will wake up and decide, for whatever reason, that you don’t want to do this wonderful business any more and at that time you will want to (hopefully) see some return for your efforts. Maybe you want to put a manager in and go fishing for the rest of your life. Maybe you want to sell it and do something else. Whatever you decide, the worst possible outcome is to simply sell off your gear and walk away. Yet that’s what happens to far too many businesses these days.
What smart people do though, is to build up a “system” for operating their business. This way it is easy to either sell it or get someone else to run it for you. Either way, it has a value far greater than just the worth of your hire stock.
So how does a “system” make you money? Think about it… if you could have started your business with an organised list of customers, equipment and past jobs, would you have got off to a better start? It’s the same for the person who manages or buys your business. All they have to do is follow your “system” and it will work for them too. Yeah, yeah, I know… you’re too busy to worry about that stuff now. That’s fine, but you need to be aware of what that decision is really costing you.
The thing is that it’s not that hard to make a start on adding value to your business by turning it into a system. Simply using a software package like Production Assistant will instantly help you to organise your jobs, your customers & suppliers, your equipment and more. Not only will it save you time, money & headaches by streamlining the mundane stuff in your day like quoting & scheduling, each job & contact you add helps to build a valuable database of exactly how your business works.
Anyway… don’t take my word for it. Download Production Assistant right now and see for yourself how easy it is to take the first steps in adding real value to your hard work.